A to Z of being a PRIME-PRENEUR: D is for DREAMS

Welcome to the A to Z of being a PRIMEPRENEUR – a series of short, one-minute videos illustrating the joys and challenges of starting a later life business!


“You gotta have a dream. If you don’t have a dream, how you gonna make a dream come true?”

There’s a lot of truth in this song-lyric! And when we hit our middle years many of us decide it’s time to embrace the dream and DO the thing we’ve been dreamed of doing!

But the primepreneur’s dream isn’t the sipping-Pina-Coladas-on-a-sun-soaked-beach type dream – the dream is about creating a more joyful way of living and working… it’s a dream about using our skills and experience in a more meaningful way and putting them at the heart of the next phase of our life by transforming them into something valuable, purposeful and new which also allows us to create a solid income.

Over to you….

Does this match your experience? What was your dream…..and how long had you had it? And what about the reality – how does that match up to the dream? As always, I’d absolutely LOVE to hear from you in the comments below!


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