A-Z of a being a PRIME-PRENEUR: I is for INTUITION

I is for Intuition

Welcome to the A to Z of being a PRIMEPRENEUR – a series of short, one-minute videos illustrating the joys and challenges of starting a later life business!

I must just say at the outset that I make no apology for the fact that this might sound a bit woo woo and ‘new-agey’ to some. But for many primepreneurs intuition is simply a natural extension of experience… and consequently, as women in their 50 and beyond, their intuition has become a well-honed, trusted guide which serves them well, playing an important role in the decision to start a business and the ways in which they chose to shape their business.


Intuition is one of many elements in their business toolkit but it’s one that plays a key role because instead of dismissing or doubting their gut feelings, they know themselves well enough to trust and make decisions based on and aligned with them. Intuition is their inbuilt personal radar helping them make decisions they can fully stand behind quickly, comfortably and confidently.

As always, I would love to hear from you, so please leave your comments in the box below to share your thoughts on the role intuition has played in your journey.

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