A to Z of being a PRIMEPRENEUR: E is for EXPERIENCE

E is for EXPERIENCEWelcome to the A to Z of being a PRIMEPRENEUR – a series of short, one-minute videos illustrating the joys and challenges of starting a later life business!

If there’s ONE thing we have in abundance by the time we get to our 50’s and 60’s, it’s experience! It’s an asset that’s crying out to be put to good use and creating a business is a fantastic way for us to do it – to leverage and share our wealth of experience to benefit both others AND ourselves.


Experience is a VERY valuable business asset!

Having been around the block a few times means we’ve seen more, done more and been through more…. and as a result, we have a LOT of skills and knowledge to bring to the table…. and it turns out that maturity, experience and resilience are also very valuable business assets!


How about you?

I’d love to hear how you put your experience and knowledge to use in your business. Which life-lessons in particular have you drawn from to help you become a primepreneur?  As always, I would love to hear from you, so please leave your comments in the box below to share your views.

A to Z of being a PRIMEPRENEUR: D is for DREAMS

D is for DREAMSWelcome to the A to Z of being a PRIMEPRENEUR – a series of short, one-minute videos illustrating the joys and challenges of starting a later life business!

“You gotta have a dream. If you don’t have a dream, how you gonna make a dream come true?”

There’s a lot of truth in this song-lyric! And when we hit our middle years many of us decide it’s time to embrace the dream and DO the thing we’ve been dreamed of doing!

But the primepreneur’s dream isn’t the sipping-Pina-Coladas-on-a-sun-soaked-beach type dream – the dream is about creating a more joyful way of living and working… it’s a dream about using our skills and experience in a more meaningful way and putting them at the heart of the next phase of our life by transforming them into something valuable, purposeful and new which also allows us to create a solid income.

Over to you….

Does this match your experience? What was your dream…..and how long had you had it? And what about the reality – how does that match up to the dream? As always, I’d absolutely LOVE to hear from you in the comments below!

Embracing the Change

Embracing the changeAs a woman reading this, there’s a fair chance that, like me, you are a ‘woman of a certain age’.

Now, I don’t know about you but I’ve grown quite fond of it as a description because it has a certain air of mystery and ambiguity attached to it…. a sort of shorthand way of communicating the characteristics of a unique life stage!

But more than that, there’s a spark to it which says, ‘I’m at a point in life where I finally get to make my own choices!’

Growing Pains

When you think about it, this stage of life bears more than a just a passing resemblance to adolescence – both being a bit of a no-man’s land out of which a new person finally emerges! And, just as adolescence transforms the child into the adult, the intention of this stage of life for US is also transformation….. but forget the clichés about ‘midlife crisis – the challenging symptoms of our ‘second adolescence’ are simply ‘growing pains’ moving us ever closer to the next phase of life.

The times they are a-changin’

Changing timesWe most certainly DO go through a ‘change of life’ – but I’m NOT talking about hot flushes, wayward hormones and other such delights here. I’m talking about emotional, spiritual and mental changes….when things like passion and purpose suddenly move to the top of the agenda as we become clearer about our needs, priorities and non-negotiable values.

To quote Bob Dylan, ‘the times they are a-changin” for us women of a certain age – a natural time to reflect and re-evaluate and a precious chance to consult our instincts and trust them to nudge us forward in the right direction of change.

Expansion, development and evolution

If we choose to embrace the changes this life stage has to offer, it can be a time of unparalleled expansion, development and evolution but as we know all too well, making change of any sort is often more daunting than exciting!

Perhaps you recognise that you are indeed standing at some sort of ‘life junction’ right now, struggling to work out your next move and would willingly embrace this change… if only you knew what it was – right? 


I meet many women at this very place – grappling with similar thoughts, choices and decisions, desperately wanting to own their worth, experience and wisdom…. wanting to do meaningful, creative, fulfilling work, wanting to earn an income doing what makes their heart sing…..but not knowing WHAT that could be!

Many of us yearn to ‘do our own thing’… to create a business that harnesses our passion and potential and allows us to shape our professional and personal future in the way we want. I certainly did – and I remember all too well, the sheer frustration at not being able to find the ‘thing’ that would allow me to actually DO it. Because of course, before you can DO it, you have to KNOW WHAT IT IS!

A Catch-22 with the potential to keep you well and truly STUCK.

Not knowing the destination doesn’t stop you becoming an explorer

The thing is, you can stay STUCK indefinitely or, you can start exploring your options and get yourself in position, so that when inspiration strikes (and it will) you can act on it.

It’s about sending a clear signal to the Universe that you’re ready – and available – for what you really desire. Just because what you want isn’t clear today, doesn’t mean you should passively wait (…and wait) for it to arrive!

Inspiration IncubatorIt really pains me to see women who have SO much to offer, give up on their dreams for want of a simple, effective process to guide and structure their thoughts and lead them to the outcome they crave. And it was this that motivated me to create the Inspiration Incubator programme specifically for women of a certain age who decide to take the path of exploration and ACTIVELY look for inspiration rather than waiting for ‘it’ to find them!

The thing is, YOUR inspiration is already there, within you – all you need do is dig deep and dig in the right place to find it and that is EXACTLY what this programme will help you do.

My message to you is simply to stop ‘pushing and wishing’ and forget about ‘destination’. When you decide to embrace the change and start exploring possibilities, you’ll find that life is still very much a dynamic process with HUGE opportunities to live a bigger, bolder, happier life. As Ralph Waldo Emerson once said, “Once you make a decision, the universe conspires to make it happen.’

Tell me…

So dear reader… what does it mean to you to be ‘a woman of a certain age’? Has it been a time of exploration and change? I am SO looking forward to hearing what you have to say!