I’m in a bit of a quandary about this
…because, on one hand it IS a neat short-hand description of my particular demographic but on the other hand, I doubt if any one of us would actually use the term to describe ourselves. But more to the point- I just don’t like it!
And another thing…
Watch out I’m on a roll now – whenever I see the word used in the media as in, ‘a new breed of ‘olderpreneurs’ are starting up their own businesses’… it’s always in inverted commas. There’s something about the inverted commas which feels slightly mocking and a tad patronising. If we as a group, are worthy of a brand new name, can’t we drop the inverted commas? Now, before you tell me I’m being over-sensitive, perhaps I should say at this point that I have similar feelings about the use of ‘mumpreneur’ too which is also, more often than not, accompanied by those demeaning inverted commas.
On the plus side…
At least we know we’re part of a very real and growing phenomenon when they need to make up a whole new word to describe us. And we older entrepreneurs certainly are a real and growing phenomenon. With a wealth of experience, talent and insight, built up over our careers, our group has the highest rate of business success and longevity, with over 70% of start-ups lasting more than three years, compared with 28% for younger entrepreneurs (or should that be ‘youngerpreneurs’?!)
I am blessed to work with many women older entrepreneurs and I support anything that brings attention to the fantastic contribution they make to others and the economy through the businesses they run – and if that means embracing the term olderpreneur, then maybe I just need to get over it.