Are you selling the sausage instead of the SIZZLE?

Take 10Welcome to the very first in a new series of video blog posts called Take 10!…. simple, practical business tips and strategies in bite-sized segments to help you get things done 10 minutes at a time!

The format is simple: watch the video and then take 10 minutes to take action…. and there’s a downloadable worksheet below to help you do just that.

Now you may have heard the saying ‘sell the sizzle not the sausage’ which essentially means sell the benefits of what you do rather than the features and Today’s Take 10! gives you a simple technique to help you do just that.

Take a look at the video and then go find your sizzle! And let me know how you get on by sharing your feedback in the comments below.

>>> Download your Take 10 and Take Action Worksheet! <<<


Are you selling the sausage instead of the SIZZLE? — 2 Comments

  1. I love the idea of this Karen. As you say it’s easy to fit in something that can be done in 10 minutes.
    As you know I’ve struggled to sell the sizzle and the questions and the download are really helpful in providing clarity and helping me to get to the key of what I’m selling.
    So thanks so much for a great tip and something I can easily go back to. I’m really looking forward to more of these.

    And what a great link, from Bake-off to Sausage, I’m curious as to what will be next……
    lesley pyne recently posted…Inspirational Stories – Helen RebelloMy Profile

    • Thanks Lesley – glad you found it useful and it really is amazing what you can get done in 10 minute bursts of focus! Will have to see what other food related topics I can come up with…. not eggsactly sure what yet but since you’re egging me on I’ll see what I can scramble together!

Leave a Reply

Your email address will not be published. Required fields are marked *

Please complete to help me stop the spammers! *

CommentLuv badge