Unless you’re EXTREMELY fortunate, it’s quite likely you’ll have had experience of doing a job that’s – how shall I put it…. ‘less than enjoyable’!

Personally, I’ve had quite a few jobs I’ve absolutely LOATHED over the years! I’m talking here about jobs of the mind-numbingly boring variety (I’m thinking of you in particular Wrigley’s chewing gum factory!) where it was very much a case of just ‘going through the motions’ and ‘doing the 9 to 5’ purely to earn some money!

In the main, these were holiday jobs I had when I was a student – so at least they were only temporary! I often look back on these experiences with a mixture of nostalgia, amusement and horror – I STILL vividly remember the scene when the ‘whistle’ went at the aforementioned Wrigley’s factory and the workforce literally running out of the factory gates! The only way to avoid being trampled on in the rush was to join in and start running!

It was then I realised that what was a temporary drudge for me, was the full-time reality of working life for many others. It also made me realise – probably for the first time – how important it was when the time came to get a ‘proper job’, to choose something that provided me with a sense of personal fulfilment.

It’s something that’s stayed with me all this time

Because isn’t that what we ALL aspire to – fulfilling and purposeful work… work we’re passionate about… work that really lights up. Work we love.

Many of us spend a large part of our lives searching for this particular ‘holy grail’ and is what motivates many of us to start a business of our own in order to create an environment that ticks all the boxes of passion, purpose, potential and prosperity.

It took a long time but I now realise that is entirely possible to take a blank sheet and write your OWN specification for that work, based on who you are and what you love to do!

This realisation STILL gives me a thrill!

As a business coach working with talented women in their 50’s and 60’s I see how each and every one of us has amazing gifts and talents, but many of us don’t recognise our abilities as ‘gifts’. We mistakenly think that what comes naturally to us is also easy for everyone else. Consequently, we don’t appreciate how powerful or valuable these gifts are, or that we can use them to create a business we love.

Clarity is key!

I believe it’s possible for anyone to create a business that both honours what you have inside of you AND helps others…. and clarity is the key that unlocks it all!

All too often these things are often ‘hidden’ within us – it simply requires a healthy dose of self-awareness, to bring them out into the light:

  • Understand what’s important to you – your values, what you stand for and who you authentically are.
  • Know how to articulate this and be able to describe your authentic qualities, strengths, your personality, your ethos & style, what you’re passionate about and the vision that you have for what you want to achieve through your work.
  • Clarify, understand and appreciate what you uniquely have to offer: your knowledge, expertise and experience (both in life and work), your skills, your talents, your gifts, your achievements and lessons learned. Know, without doubt, and believe in, the value that you add simply by being who you are, with everything that makes up your unique brand of you-ness! This is absolutely crucial, because if you don’t understand and believe in your value, nobody else will!
  • Be clear about what you’d love to do… and what you wouldn’t! If you could spend all day every day doing something, what would it be? What would your ideal working day actually look? Decide what you want in terms of income, lifestyle, personal and professional development, interaction with other people, environment, hours, etc.

Once you have this type of clarity, it all becomes a whole lot easier

If you’re crystal clear on all of the above, especially with regard to who you authentically are, what you love to do and the value you add, you can then set about creating a work environment to match what you desire. After a lifetime of trying to match yourself to other people’s job descriptions, this can feel like a life-changing revelation!

Right here, right now, you already have something to offer.

You don’t need to be any more than you already ARE. You HAVE all the resources, power and potential within you right NOW, within your particular mix of talents, passion and experience.

Which on one hand is very good news but on the other, this clarity can be a frustratingly elusive thing to ‘uncover’. We cover ALL of this in the Inspiration Incubator programme so if you need a helping hand with this, do check it out.

Inspiration Incubator

It gently guides you through a step-by-step process to help you find tangible inner clarity about who you are and what you uniquely have to offer and shows you how THIS can be the basis of a purposeful, profitable business so you can create a life and make a living doing something you absolutely LOVE doing.

Because having a business in which you get to do the work you love, is not just the stuff of dreams – it’s a very real opportunity to transform your lifetime’s experience into something fulfilling, valuable and purposeful.


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