‘I haven’t got TIME to do it!’ ‘I wouldn’t know what to SAY anyway!’ ‘I can’t write!’ ‘It’s scary putting myself out there!’
As business owners with SO many possible ways of using our limited time, it’s not difficult to come up with LOTS of reasons for NOT blogging!
I’ve probably used ALL of them myself at some time because to be honest, it took me a while to ‘get’ blogging but once I did, there was no turning back! And the fact that it has become something I now really enjoy, is an unexpected bonus – but MORE than that, blogging has become one of my most valuable marketing tools!
So to all of you who’ve wondered, ‘Is it actually worth it, or is blogging just a waste of my time?’ – this blog is for you! I’d like to share three of the many benefits blogging can bring to your business, after which you’ll be able to decide for yourself if it’s worth the effort!
A fantastic way to connect with potential clients
So just imagine for a moment, that someone who’s vaguely familiar with your work comes across one of your blog post. It really resonates with her and she decides to take a look around your website and perhaps read a few more. She starts to feel a connection with you and your message and, slowly but surely moves from being ever-so-slightly-interested to genuinely interested. As a result, she may then decide to subscribe to your newsletter or freebie and bit by bit, she gradually gains enough confidence and trust in you to move to the next stage on the journey to becoming a paying client. Such is the power of a blog!
Our blogs give our potential clients a real taste of who we are, what we stand for and what we have to offer through our paid-for products and services. AND…. it also allows us to have a dialogue with those who leave comments (….hint, hint!) and give us feedback on the things that really resonate. I absolutely love this interactive aspect of blogging for its ability to make us feel connected and aligned.
Time invested in your business blog is time well-spent
A blog takes both time and effort to produce for sure, but that effort is rewarded many times over in the days, weeks, months and even years to come! I like to think of my blog posts as hard-working ‘ambassadors’ beavering away ‘out there’ representing me, my message and my brand 24 hours a day, 365 days a year! In fact, most of the traffic each month on this very blog comes from old posts written a good few years ago.
And how’s this for an example of a blog being a great investment in more ways than just time:
Back in 2013, Lesley wrote a blog post about her relationship to the song True Colours and how it has formed the foundation of the work she now does. Fast forward 5 years and Lesley’s blog post is picked up by a BBC researcher who then invited her to be interviewed for the Radio 4 programme, Soul Music, to talk about her relationship to the song! And… it just so happens that the interview coincides nicely with the impending launch of Lesley’s new book – so that one little blog post turned out to be worth its weight in PR gold!
A great way to showcase your ideas and expertise
Blogging is a fantastic platform on which to share your ideas with the world – some post of mine have been read hundreds of times, which I find both exciting and humbling.
Each blog is an opportunity to develop your ‘voice’, hone your message and be HEARD. With every post you publish you’re raising your profile, building your reputation and credibility and showing up as a leader for your Tribe, all of which helps potential clients really get to know who they’re doing business with and be confident that you, your product or service is right for them.
These are just three of many reasons why I see blogging as such a worthwhile business investment. I should add that it’s not going to reap these rewards overnight – it’s about the long game. It requires a regular and consistent commitment for which you will be generously rewarded.
So I’m hoping this will encourage you to give blogging a try – or maybe to give it another go. And if so, let me offer you these 3 tips to help you on your way:
- Build a topic bank
There’s nothing worse than ‘bloggers block’….. staring at a blank screen or piece of paper trying to think of something interesting to write! To overcome this, I recommend creating a dedicated place to capture ideas and inspiration for future blogs. At the last count I had over 50 ideas in my Topic Bank in various stages of readiness, so I won’t be short of something to write about for a while!
- Create a list of your ideal client’s recurrent questions and challenges
The most powerful topics for your blog posts are the type of questions your clients naturally ask you, so previous conversations, consultations and client sessions are a great place to start. Listen out for the things being discussed and asked on the social media forums where your ideal clients hang out or cast your mind back to the questions you had when you were first getting started.
- Identify your core messages
Create a list of your key messages and always have them front of mind when you start creating your content – this really helps you to position yourself and provides you with something solid to help you anchor your message.My core message for example, is that creating business is a fantastic opportunity for 50+ women to transform their lifetime’s experience into something valuable and purposeful and I aim to express this in different ways in each blog…. by offering information, inspiration, motivation, support and encouragement.
Now let’s hear from you…
To blog or not to blog? Love it…. or does the whole idea stresses you out? If you blog, how’s it going? If not, what holds you back? I’d love you to leave a comment below…